Brand Culture isn’t another initiative—it’s the strategy that connects people, purpose, and performance. Whether you lead HR, marketing, or the entire organization, it’s time to build a brand where employees thrive and the business grows.
Brand Culture isn't another initiative to add to your list. It's the game-changing strategy HR has been missing—as a new way to elevate and unify your existing work like never before.
Brand Culture
THE FUTURE OF BUSINESS STARTS WITH
The Future of HR Starts with
Explore Our Programs
THE FUTURE OF bUSINESS STARTS WITH
Brand Culture isn’t another initiative—it’s the strategy that connects people, purpose, and performance. Whether you lead HR, marketing, or the entire organization, it’s time to build a brand where employees thrive and the business grows.
BRAND CULTURE WEEK
Behind The Brand:
The Secret Power of HR
August 18-22, 2025
Brand Culture
Most treat them as separate efforts. That’s why burnout, silos, and misalignment persist.
Brand culture unifies it all.
It connects your brand, leadership, and employee experience into one clear, cohesive strategy—
so your people understand the mission, your leaders model it, and your customers feel it.
What is Brand culture?
AND WHY DOES IT MATTER?
The good news?
Branding isn't just for marketers anymore.
It's for every leader ready to make brand their competitive advantage.
- Working toward impossible goals with shrinking budgets.
- Carrying the weight of culture without full support.
- Bridging silos and mediating misaligned leadership.
- Trying to be strategic while stuck in reaction mode.
- Wondering when it'll be your turn to lead with purpose.
- Working toward impossible goals with shrinking budgets.
- Carrying the weight of culture without full support.
- Bridging silos and mediating misaligned leadership.
- Trying to be strategic while stuck in reaction mode.
- Wondering when it'll be your turn to lead with purpose.
And we see you juggling it all:
You're the heartbeat
of the business.
The one holding it all together when others don't see the cracks.
The good news? Branding isn't just for marketers anymore.
It's for every leader ready to make brand their competitive advantage.
So you can...
We Help You Turn Your Expertise Into Impact
STEP INTO YOUR POWER AS A BRAND LEADER
Learn the framework, language, and tools to prove that people strategy is business strategy.
Learn the framework, language, and tools to prove that people strategy is business strategy.
BUILD A CULTURE THAT INSPIRES & PERFORMS
Unite people around a shared purpose that attracts talent and drives business growth.
ALIGN LEADERSHIP & ELEVATE PERFORMANCE
Hold leaders accountable and connect brand to business outcomes.
Hold leaders accountable and connect brand to business outcomes.
Build the brand, and career, you were meant for...
Build the brand, and career, you were meant for...
Access expert resources, community, and accountability to keep growing and implementing.
LIVE THE BRAND
Develop brand-led leadership that shapes culture, aligns the organization and drives performance.
LEAD THE BRAND
Learn the essentials—strategy, identity, and messaging—to connect every part of your organization.
BUILD THE BRAND
We’re not here to add to your to-do list. We’re here to give you the blueprint and tools to master the
one strategy that connects it all: your people, purpose, and performance.
Whether you’re exploring the basics or ready to lead full transformation, you’ll find the support you need,
from free resources to advanced programs and hands-on guidance.
Your Path to Leading Brand culture
This is for you if:
- You're ready to move from tactical to transformational.
- You want to elevate HR, marketing, or leadership's role in driving brand culture.
- You believe people and performance are inseparable, and you want the strategy to prove it.
Learn More
This quick guide gives you clear answers to the most common brand culture questions, and how you can leverage it as your strategic edge.
BRAND CULTURE FAQ
Learn what brand culture is, why it's important, and the core steps to building a strong foundation with this practical, easy-to-follow guide.
THE ESSENTIALS GUIDE
Learn how brand is your secret weapon that unites people, leadership, and strategy into one high-impact plan that drives engagement and business growth.
BRAND CULTURE MASTERCLASS
Start With Our Resources
Free
PROVEN FRAMEWORKS & TOOLS
Access our one-of-a-kind brand resources, including our proprietary Human Experience Brand Framework™—plus more templates, case studies, and implementation guides.
Access our one-of-a-kind brand resources, including our proprietary Human Experience Brand Framework™—plus more templates, case studies, and implementation guides.
LEARNING & SUPPORT YOUR WAY
top Member Benefits
Our membership gives you everything you need to lead brand culture with confidence and credibility:
Learn More
Join us live or on-demand (at your convenience) for our monthly workshops, member calls, and expert feedback sessions to help you apply what you learn.
CAREER GROWTH & RECOGNITION
PRIVATE COMMUNITY OF CHANGEMAKERS
No more going at it alone. At BCA, you're surrounded by professionals who have been through it and get it. It's a support system, sounding board, and innovation lab in one.
PRIVATE COMMUNITY OF CHANGEMAKERS
CAREER GROWTH & RECOGNITION
No more going at it alone. At BCA, you're surrounded by professionals who have been through it and get it. It's a support system, sounding board, and innovation lab in one.
Position yourself as a strategic business driver while building influence and buy-in, becoming an expert in brand culture, and serving as the go-to leader others look to for guidance.
Read My Story
With one simple yet powerful truth: people make or break your brand.
Building Brands From The Inside Out
MEET OUR FOUNDER
I'm now on a mission to help as many people and companies that I can to rethink and leverage brand in a much more powerful way!
Why? Because companies are missing the mark by thinking brand is just marketing...when it's so much more. Others can mimic your products and out-shout your marketing, but they can't duplicate your brand's culture.
As a seasoned brand leader, I saw something missing in most business strategies. Having spent years navigating both inspirational and deeply dysfunctional workplaces, I realized the power of brand was often misunderstood and it was time for a real brand intervention.
Jaclyn Scrivens
CHIEF BRAND OFFICER
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HR Manager
Ryan Blesse
Jaclyn is such a transformative brand leader who redefines organizational excellence by putting people at the heart of brand development. Her unique approach transcends traditional thinking, turning internal culture into a powerful strategic asset that drives authentic brand experiences and tangible business results. By intuitively aligning team talents, uncovering hidden potential, and championing an inside-out brand philosophy, she knows how to elevate entire organizations, making her an invaluable catalyst for meaningful lasting change.
I would Not be where i am today without the brand expertise, guidance and support shared in BCA!
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Brand Supervisor
Kristin S.
If you're looking for help to engage your employees and get your brand off the ground, you've come to the right place. With a passion for brand strategy and the expertise to bring that passion to life, BCA was able to take our brand to the next level. Our employees were excited about the brand for the first time and proud to work for our company. That excitement showed in their work. We would not have a brand to promote if it weren't for BCA.
BCA was able to take our brand to the next level ...employees were excited about the brand for the first time
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UNLOCK THE BUSINESS POWER OF YOUR BRAND
Your brand isn’t just a logo—it’s your greatest growth lever. Learn how to harness brand culture to drive engagement, loyalty, and lasting business results.
