Sign-Up Here :: Behind the Brand: The Secret Power of HR

:: Sign-Up Here :: Behind the Brand: The Secret Power of HR :: A Brand Culture Intro ::

Join The Waitlist

BRAND CULTURE

September 9 - 16, 2025

Behind The Brand:
The Secret Power of HR

A Quick-Hit, High-Impact Virtual Event to Elevate Your HR Role from Undervalued to In-Demand

BRAND CULTURE WEEK

Behind The Brand:
The Secret Power of HR

August 18-22, 2025

Intro to

The world’s most iconic brands don’t start with marketing. They start with culture, and culture starts with YOU.

Behind the Brand: The Secret Power of HR is a 4-part series that shows you how to step into your true power as a strategic brand builder. You’ll learn why HR, and not marketing, is uniquely positioned to leverage the power of brand to lead the shift from burnout and disconnection to a thriving, aligned employee experience.

Across four high-impact sessions, you’ll uncover the secret link between brand, culture, and business outcomes. You'll even build your own Brand Culture Blueprint to increase engagement, retention, and influence without adding more to your plate.

Now is your time to take the strategic lead, elevate your career, and become the brand boss your company needs.

HR Isn't just part of the brand. YOU ARE THE BRAND.

A Quick-Hit, High-Impact Virtual Event to Elevate Your HR Role from Undervalued to In-Demand

Join The Waitlist

BRAND CULTURE

Behind the Brand: The Secret Power of HR

September 9 - 16, 2025

Intro to

HR Isn't just part of the brand.
YOU ARE THE BRAND.

$39

start leading like the strategic powerhouse you are

WHAT YOUR EMPLOYEES EXPERIENCE IS WHAT YOUR CUSTOMERS FEEL.

Claim Your Brand Power - Discover the hidden link between brand and employee experience, and why HR is the only team positioned to lead it. Shift from “support role” to brand builder with a powerful new mindset and strategic lens.

Build Your Brand Culture Blueprint - Use our Human Experience Branding™ model to map your unique brand touch points, and build quick-wins that improve engagement, and retention without adding more to your plate.

1

2

3

4

Join The Waitlist

Sessions

(One time payment)

  • Access to all four live sessions - Can’t make it live? No worries. All sessions will be recorded and available through Friday, September 19 at 5pm CST.

  • Guide: What Is Brand Culture? (And Why HR Owns It) - A clear, simple breakdown of brand culture, and how it positions HR to drive retention, alignment, and employee engagement from the inside out.

  • Guide: Claim Your Brand Power - Reframe your role and reposition HR as a strategic brand culture leader.

  • Template: Brand Culture Blueprint - Map your key brand moments across the employee experience and build a simple, high-impact strategy that creates connection and alignment.

  • Worksheet: Brand Culture Impact Map - Link your HR work to business results, prep leadership talking points, and outline your next 30-day plan to keep the momentum going.

  • Private Online Community - Join a pop-up community of HR pros ready to elevate brand culture, boost retention, and lead the brand from the inside out. (Access until Friday, September 19th at 5pm CST). 

Lead the Brand Shift + Live Q&A  - You’ve claimed your power and built your blueprint, so what's next? In this final session, we’ll show you how to turn what you’ve started into long-term brand culture strategy that elevates your HR game.
Elevate Your Work - Turn your blueprint into value by connecting your work to tangible business outcomes. You'll learn how to position HR as a strategic growth driver your company can't live without.
Your $39 registration includes everything you need to kickstart your brand culture journey:


$97 value

Your $37 registration includes everything you need to kickstart your brand journey:


Workshop Event Attendee

AMANDA SMITH

Jenny's insights have helped me navigate through challenging times and inspired me to pursue my own creative passions. She has a unique gift.

Jenny's Talk About Mental Health Was epic!

2 of 2

That's brand in action! But here’s the part most people miss: your brand starts inside as the one thing everyone can rally around. It gives employees a sense of meaning, leaders a clear direction, and customers an experience they’ll remember.

During this four-part series, you’ll discover how to harness brand as your strategic advantage by uniting people, inspiring leaders, and finally being seen for the impact you make every day.

Behind the Brand: The Secret Power of HR

  • A clear Human Experience Brand™ framework that links culture, brand, and business results.

  • Your own Brand Culture Blueprint to connect leadership, behavior, and the employee journey.

  • Language and talking points to position your work as essential, not just supportive.

  • A Brand Culture Impact Map to confidently tie your influence to hiring, retention, and trust.

  • A 30-day roadmap to keep momentum going and lead sustainable brand culture change.

  • Renewed clarity, confidence, and purpose to lead real brand strategy - no new title needed.

YOU'LL WALK AWAY WITH...

  • You’re stuck in reactive HR mode but know you're capable of leading strategic, brand-driven change.

  • You believe in culture, but need a clear framework, language and tools to drive real results—not fluff.

  • You're tired of cleaning up broken systems and ready to design better experiences from the inside out.

  • You feel alone in your role and crave a community that gets the big, bold future of HR.

  • You know HR drives results, but need a better way to prove it by connecting what you do to business value.

  • You’re ready to be seen (and heard) as a strategic brand builder, not just a support function.

THIS IS FOR YOU IF...

Join The Waitlist

The Culture Shift:
From Burnout to Brand Boss

You're not just managing people, you're shaping culture. But let's be real: between burnout, low budgets, and being undervalued, HR professionals are often left out of the strategic conversation...especially when it comes to brand. That ends now.

Welcome to The Culture Shift: From Burnout to Brand Boss—the first of its kind program built to equip you with the tools, strategy, and confidence to own your role as a brand culture driver in your organization. 

"Intro to Brand Culture" Schedule

Live Virtual Sessions :: September 9, 10, 11 and 16

Online Community (Daily Support for Two Weeks) :: September 8 - 19

11:00 am (CST)

September 9, 2025

  • Break free from the "Just HR" reputation and own your influence
  • Learn what brand culture is and why it belongs to HR 
  • discover how brand culture fuels retention, reputation, and engagement
  • see where employee value proposition (EVP) and employer brand fit into the bigger picture

Claim Your Brand Power (Session 1)

11:00 am (CST)

September 10, 2025

  • Learn how to connect brand across the full employee experience
  • see how touch points shape culture, morale, and team connection
  • map where brand lives across your organization's daily moments
  • identify quick wins and create a high-impact brand culture blueprint

Build Your Brand Culture Blueprint (Session 2)

11:00 am (CST)

September 11, 2025

Elevate your work (Session 3)

  • learn how brand culture connects directly to business outcomes
  • Discover the language leaders respond to when discussing brand culture
  • Understand what execs need to see, hear, and feel to provide support
  • use the brand impact map to elevate your strategic role

11:00 am (CST)

September 16, 2025

Lead the brand shift + live Q&A Wrap-Up (Session 4)

  • Live Q&A                                                                                                      
  • Live Q&A                                      We'll tackle your brand questions live and also send a follow-up FAQ
  • Explore how to turn momentum into long-term strategy and influence
  • learn what it takes to embed brand culture into leadership behaviors
  • get talking points and next steps to start shifting culture now
  • Create a 30-day action plan to build traction and show progress fast
We'll tackle your brand questions live and also send a follow-up FAQ

Explore FAQs

Like how much is this game-changing program?
We have you covered with the top answers.

Like how much is this game-changing program? And how time consuming is it? 
We have you covered with a list of top questions and answers.

Have Questions?

1 of 2

1 of 2

HR Manager

Ryan Blesse

Jaclyn is such a transformative brand leader who redefines organizational excellence by putting people at the heart of brand development. Her unique approach transcends traditional thinking, turning internal culture into a powerful strategic asset that drives authentic brand experiences and tangible business results. By intuitively aligning team talents, uncovering hidden potential, and championing an inside-out brand philosophy, she knows how to elevate entire organizations, making her an invaluable catalyst for meaningful lasting change.

I would Not be where i am today without the brand expertise, guidance and support shared in BCA! 

1 of 2

2 of 2

Brand Supervisor

Kristin S.

If you're looking for help to engage your employees and get your brand off the ground, you've come to the right place. With a passion for brand strategy and the expertise to bring that passion to life, BCA was able to take our brand to the next level. Our employees were excited about the brand for the first time and proud to work for our company. That excitement showed in their work. We would not have a brand to promote if it weren't for BCA. 

BCA was able to take our brand to the next level ...employees were excited about the brand for the first time

Hear from others...

Take a Look Around

BRAND
CULTURE


ASSOCIATION