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BRAND CULTURE WEEK
August 18-22, 2025
Behind The Brand:
The Secret Power of HR
A Four-Part Virtual Event to Elevate Your HR Role from Undervalued to In-Demand
BRAND CULTURE WEEK
Behind The Brand:
The Secret Power of HR
August 18-22, 2025
The strongest brands in the world aren’t built through taglines and shiny advertising campaigns—they’re built through culture. And you’ve been holding culture together behind the scenes by balancing burnout, broken systems, and endless pressure. But here’s what no one’s saying loud enough: You’re not just supporting the business. You’re actually shaping the brand from the inside out...through the employee experience that directly impacts the customer experience!
Now, that's POWER!
Behind the Brand: The Secret Power of HR is your claim to strategic leadership. Over 4 high-impact days, we’ll give you the clarity, language, and roadmap to lead the brand culture shift. You'll get a kickstart to aligning leadership, employer brand, and employee experience around one powerful brand—impacting the customer experience and driving business results.
Brand Culture Starts with HR—Not Marketing
A 4-Day Virtual Event to Elevate Your HR Role from Undervalued to In-Demand
Join The Waitlist
BRAND CULTURE WEEK
Behind the Brand: The Secret Power of HR
August 18-22,
2025
Taking no more than an hour each day, we'll cover the following topics to kick-start your brand culture journey.
Behind the Brand:
The Secret Power of HR
- A clear framework outlining brand culture as a business strategy, and how to confidently position HR as the driver behind business results.
- A Brand Culture Roadmap with quick wins to begin aligning brand, behavior, and employee experience.
- Personal brand positioning to boost your internal reputation and strategic presence.
- Renewed confidence, clarity, and purpose to lead your company's brand culture - no title change required.
- VIP ONLY: Resources to help you explain brand culture to leadership in a way they'll understand and value; helping you achieve leader buy-in and alignment.
- VIP ONLY: An intro to Human Experience Branding™ and how it drives business growth—showing the direct connection between the employee and customer experience.
YOU'LL WALK AWAY WITH...
- You feel burned out, overlooked, or stuck in reactive mode and want to lead with more purpose.
- You're struggling to get leadership buy-in when it comes to culture, values, or employee experience.
- You know HR drives business results, but you need the right language and tools to prove it.
- You're tired of being the "people fixer" and want to be seen as a strategic culture leader.
- You want to create real change, but feel alone or unsupported in your efforts.
- You're craving clarity, confidence, and a clear starting point to elevate your impact.
- You believe in culture, but need quick wins and not fluff, to finally move the needle.
THIS IS FOR YOU IF...
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The Culture Shift:
From Burnout to Brand Boss
You're not just managing people, you're shaping culture. But let's be real: between burnout, low budgets, and being undervalued, HR professionals are often left out of the strategic conversation...especially when it comes to brand. That ends now.
Welcome to The Culture Shift: From Burnout to Brand Boss—the first of its kind program built to equip you with the tools, strategy, and confidence to own your role as a brand culture driver in your organization.
Brand Culture Week :: Schedule
11:00 am (CST)
August 19, 2025
- Break free from the "Just HR" reputation
- Learn why brand culture belongs to HR
- Explore how brand culture gives you a strategic edge
- Connect brand culture to business outcomes
Claim Your Brand Power (Day 1)
11:00 am (CST)
August 20, 2025
- Align your culture with your brand (and stop the internal chaos)
- see how brand culture drives employee experience, retention & acquisition
- Identify your organization's true brand gaps and opportunities
- understand where employer brand & employee value proposition (EVP) fits
Brand Culture Unlocked (Day 2)
12:00 pm (CST)
August 20, 2025
- Getting Leadership Buy-In (Deep Dive) Gain knowledge to influence leadership, even without a "seat at the table"
Brand culture Deep Dive + Q&A (Day 2)
VIP only
- Q&A Session We'll tackle your brand culture questions live and as a follow-up FAQ
- Getting Leadership Buy-In (Deep Dive) Gain knowledge to influence leadership, even without a "seat at the table"
- Q&A Session We'll tackle your brand culture questions live and as a follow-up FAQ
11:00 am (CST)
August 21, 2025
- Learn how to build brand from the inside out
- identify where brand lives across the employee experience
- find culture misalignment at key employee touch points
- Create your first Brand culture roadmap (template included)
Mapping Your Brand Culture (Day 3)
12:00 pm (CST)
August 21, 2025
- Human Experience Branding™ (Deep Dive) Understand the business impact and direct connection between employee and customer experience with our proprietary HX framework
Brand Culture Deep Dive + Q&a (Day 3)
VIP only
- Q&a Session We'll tackle your brand culture questions Live and as a follow-up fAQ
- Human Experience Branding™ Understand the business impact and direct connection between employee and customer experience with our proprietary HX framework
- Q&a Session We'll tackle your brand culture questions Live and as a follow-up fAQ
11:00 am (CST)
August 22, 2025
- Discover the power of personal brand in shaping your reputation
- learn how brand culture can elevate your career
- uncover how to build strategic visibility inside and outside your company
- Set yourself up for success by Overcoming & preventing burnout
BONUS: Personal Brand Power Boost (Day 4)
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HR Manager
Ryan Blesse
Jaclyn is such a transformative brand leader who redefines organizational excellence by putting people at the heart of brand development. Her unique approach transcends traditional thinking, turning internal culture into a powerful strategic asset that drives authentic brand experiences and tangible business results. By intuitively aligning team talents, uncovering hidden potential, and championing an inside-out brand philosophy, she knows how to elevate entire organizations, making her an invaluable catalyst for meaningful lasting change.
I would Not be where i am today without the brand expertise, guidance and support shared in BCA!
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Brand Supervisor
Kristin S.
If you're looking for help to engage your employees and get your brand off the ground, you've come to the right place. With a passion for brand strategy and the expertise to bring that passion to life, BCA was able to take our brand to the next level. Our employees were excited about the brand for the first time and proud to work for our company. That excitement showed in their work. We would not have a brand to promote if it weren't for BCA.
BCA was able to take our brand to the next level ...employees were excited about the brand for the first time
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Behind the Brand: The Secret Power of HR is a transformational series that gives HR professionals the resources, mindset, and strategy to lead brand culture. No theory. No fluff. No surface-level branding here.
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