Brand Culture isn't one more thing to add to your list. It's the game-changing strategy HR has been missing—as a new way to elevate and unify your existing work like never before.
Brand Culture isn't another initiative to add to your list. It's the game-changing strategy HR has been missing—as a new way to elevate and unify your existing work like never before.
Brand Culture
THE FUTURE OF HR STARTS WITH
The Future of HR Starts with
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THE FUTURE OF HR STARTS WITH
Brand Culture isn't another initiative to add to your list. It's the game-changing strategy HR has been missing—as a new way to elevate and unify your existing work like never before.
BRAND CULTURE WEEK
Behind The Brand:
The Secret Power of HR
August 18-22, 2025
Brand Culture
That’s where brand culture comes in.
Brand culture is what unifies it all—employer brand, EVP, candidate experience, employee experience, leadership alignment, and even the customer experience—into one cohesive strategy.
What is Brand culture?
AND WHY IS IT MISSION CRITICAL TO HR TEAMS?
The good news? Branding isn't just for marketers anymore.
- Carrying the weight of culture without full support and the resources needed.
- Mediating between teams while majority of leadership stays misaligned and out of touch.
- Trying to build something meaningful, but always stuck in reactive mode.
- Feeling drained, emotionally exhausted and professionally invisible.
- Lacking the time, or budget to step back and lead with purpose—as the true brand boss you are!
- Working hard to deliver on expectations when your budget gets cut, but your goals stay the same.
- Carrying the weight of culture without full support.
- Mediating between teams while leadership is misaligned, out of touch and lacks accountability.
- Trying to build something meaningful, but always stuck in reactive and tactical mode.
- Being seen as the bearer of bad news. (It's your turn to light people up when you walk into the room).
- Feeling emotionally drained, and invisible at work.
- Lacking the time, or resources to step back and lead with purpose—as the true brand boss you are!
And we see you juggling it all:
You're the heartbeat
of the business.
We understand the pressure, burnout and frustration you feel—and know you were born to lead transformation. We're here to help you:
Blaze a new trail
STEP INTO YOUR POWER
as a brand strategist and leader who can prove that people and performance go hand in hand.
as a brand strategist who can prove that a focus on people and performance go hand in hand.
BUILD A DIFFERENTIATED CULTURE
that inspires employees, attracts talent, and drives business growth—starting with purpose, not perks.
ALIGN YOUR LEADERSHIP & ORGANIZATION
so you're not carrying culture and employee engagement alone anymore, and you can make sustainable progress.
so you're not carrying culture alone anymore, and you can hold leaders accountable to elevate the business.
Build the brand, and career, you were meant for...
Build the brand, and career, you were meant for...
Experience expert support, resources, and peer community to keep you at the forefront of brand culture strategy.
MAKE IT HAPPEN
Lead advanced strategies to align leaders, elevate the candidate and employee experiences, and drive business growth.
BECOME A PRO
Learn the brand culture framework and language so you can start connecting the dots across HR priorities.
LEARN THE ESSENTIALS
We're not here to hand you another HR initiative. We're here to give you the roadmap and tools to master the ONE strategy that connects everything you do. And you choose the level of our support - from free tools to on-demand learning to hands-on guidance.
Your Path to Leading Brand culture
This is for you if:
- You want to elevate HR's reputation from "just HR" to a strategic partner others respect as a true business driver.
- You're burned out from putting out fires while you carry the culture without the right support.
- You believe in your work, but need a clear framework, language and tools to show it's value (because it's not fluff).
- You know HR drives results, but need a better way to prove it by connecting what you do to business outcomes.
Learn More
Ready to elevate your HR role? This quick guide gives you clear answers to the most common brand culture questions, and how you can leverage it as your strategic edge.
BECOME MORE THAN HR (FAQ)
Learn what brand culture is, why it's important, and the core steps to building a strong foundation with this practical, easy-to-follow guide.
THE ESSENTIALS GUIDE
Discover how brand culture is the one strategy that unites HR—from EVP to EX to Employer Brand. You'll learn how to turn stand-alone initiatives into one cohesive, high-impact plan.
BRAND CULTURE MASTERCLASS
Start With Our Resources
Free
A PROVEN FRAMEWORK TO
BUILD BRAND CULTURE
Most HR professionals are handed culture with no strategy, no tools and resources, and no seat at the table. We're here to change that with a step-by-step system to build brand-aligned culture from the inside out—complete with templates, case studies, and implementation guides.
Most HR pros are handed culture with no strategy, and no tools. We're here to change that with our Human Experience Brand Framework™ that will help you build brand from the inside out and unify your HR work—complete with templates, case studies, and implementation guides.
STRATEGIC CONFIDENCE & CREDIBILITY, NOT JUST TACTICS
top Member Benefits
We're not your average HR community. We're the first HR membership bringing together vision, mission, values, employer brand, employee value proposition (EVP) and the employee experience into one holistic brand strategy like never before.
Learn More
- Practical, plug-and-play tools and resources
- Built for real-world time and budget constraints
- Aligned with business drivers and outcomes
- Position yourself as a strategic business driver
- Shift from reactive to proactive brand building
- Build influence and leadership buy-in
We don't just help you do HR better—we help you be seen as a strategic leader. Through BCA's content, courses, and community, members learn how to speak the language of brand, influence leaders, and show how brand culture drives real growth and business results.
A PRIVATE,
EMPOWERING NETWORK
OF HR CHANGEMAKERS
A PRIVATE, EMPOWERING NETWORK
OF HR CHANGEMAKERS
No more going at it alone. At BCA, you're surrounded by professionals who have been through it and get it—who are tired of being overlooked and are committed to building meaningful workplaces. It's a support system, sounding board, and innovation lab in one.
CONTINUOUS LEARNING
WITH A FOCUS ON BRAND, CULTURE AND YOU
CONTINUOUS LEARNING WITH A FOCUS ON BRAND, CULTURE AND YOU
- Member-only discussions, live calls & masterclasses
- Meet-ups to grow your network (Pro only)
- A community for real-time feedback & support (Pro only)
- Monthly learning topics and live sessions
- Real-time review and feedback on current work
- Collaboration and breakout sessions
You'll get access to exclusive content, workshops, resources, and live events that help you grow your career, strengthen your brand, and protect your well-being while navigating complex workplaces. You'll finally get the recognition and results you more than deserve.
With an ongoing membership, you'll get continuous access to exclusive content, workshops, and live events that help you grow your career, strengthen your brand and implement your brand culture strategy. You'll finally get the recognition and results you more than deserve.
Read My Story
With one simple yet powerful truth: take care of your people and they'll take care of your business.
Building Brands From The Inside Out
MEET OUR FOUNDER
I'm now on a mission to help as many people and companies that I can to rethink and leverage brand in a much more powerful way!
Why? Because companies are missing the mark by not prioritizing their people as their most powerful asset. Others can mimic your products and out-shout your marketing, but they can't duplicate your brand's culture.
As a seasoned brand leader, I saw something missing in most business strategies. Having spent years navigating both inspirational and deeply dysfunctional workplaces, I realized the power of brand was often misunderstood and it was time for a real brand intervention.
Jaclyn Scrivens
CHIEF BRAND OFFICER
1 of 2
1 of 2
HR Manager
Ryan Blesse
Jaclyn is such a transformative brand leader who redefines organizational excellence by putting people at the heart of brand development. Her unique approach transcends traditional thinking, turning internal culture into a powerful strategic asset that drives authentic brand experiences and tangible business results. By intuitively aligning team talents, uncovering hidden potential, and championing an inside-out brand philosophy, she knows how to elevate entire organizations, making her an invaluable catalyst for meaningful lasting change.
I would Not be where i am today without the brand expertise, guidance and support shared in BCA!
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2 of 2
Brand Supervisor
Kristin S.
If you're looking for help to engage your employees and get your brand off the ground, you've come to the right place. With a passion for brand strategy and the expertise to bring that passion to life, BCA was able to take our brand to the next level. Our employees were excited about the brand for the first time and proud to work for our company. That excitement showed in their work. We would not have a brand to promote if it weren't for BCA.
BCA was able to take our brand to the next level ...employees were excited about the brand for the first time
Hear from others...
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BRAND CULTURE ::
YOUR MISSING
HR STRATEGY
Discover how brand culture is the one strategy that unites HR—from EVP to Employee Experience to Employer Brand. You'll learn how to turn stand-alone initiatives into one cohesive, high-impact plan.
BRAND CULTURE ::
YOUR MISSING HR STRATEGY
