Build leadership development programs that align with and reinforce your company's brand culture—providing a structured approach to equip leaders with the mindset, skills, support and strategies needed to cultivate a thriving workplace.

Go from having a lackluster employer brand to defining a compelling EVP that resonates. You’ll be able to align your people strategy with your brand, attracting and retaining top talent while strengthening your credibility and culture.

Employer Brand & EVP Fundamentals

Go from feeling unsure about how HR can truly influence the business to seeing how brand positions you as a strategic leader. You’ll leave with a clear snapshot of your gaps and how you can develop a strategy to drive business forward.

Intro to Brand culture & HX

Program One

Learn the language, audit your brand, and use the HX Brand Framework™ to begin building your brand culture strategy.

Part One - Brand culture Core

Brand culture Core

Go from struggling to define your EX to having a clear strategy that aligns with business goals. You’ll design touchpoints that not only boost engagement & retention but also elevate customer outcomes—making HR indispensable to growth.

employee experience (EX) Design

Go from a reactive, inconsistent hiring process to an experience that builds trust, excitement, and alignment with your brand. You’ll know exactly where the gaps are, and be able to position your company as a top choice for talent.

Candidate Experience Essentials

Go from piecemeal initiatives to designing a holistic and fully integrated HR strategy across candidates, employees, and customers. You’ll confidently apply the HX Brand Framework™ as a strategic tool, ensuring every touchpoint reinforces your culture and brand while driving measurable business outcomes.

HX Brand Framework™ In Action

Go from seeing EX and CX as separate functions to understanding exactly how a thriving culture drives loyalty, satisfaction, and business growth. You’ll be able to identify key culture levers that improve CX and clearly demonstrate the ripple effect of your people strategy across the organization.

Customer Experience (CX) Impact

Program Two

Apply the HX Brand Framework™ to design, implement, and measure your brand culture strategy. Move from awareness to action that drives the business forward.

Part Two - Brand culture Pro

Brand culture Pro

Go from struggling to get buy-in to having leaders actively model, and reinforce your brand culture. You’ll confidently use proven frameworks to align leadership behaviors with your EVP and culture strategy, ensuring every level of your organization is living and breathing your brand.

Leadership Alignment and Support

Go from uncertainty about the value of culture to confidently quantifying and communicating its impact. You’ll know how to measure ROI across EVP, candidate experience, EX, and CX, and use these insights to influence leadership decisions and secure investment in culture initiatives.

Measuring ROI and Business Impact

All programs include downloadable resources like guides, playbooks, tools, templates and case studies.